Focalytics ("we", "us") takes your privacy seriously. This policy explains how we collect, use, and protect personal and client data when you use our services, including the GTM & ROI Diagnostic.
1. Information We Collect
a. Information You Provide
This includes your name, email address, and any other details submitted through forms or during consultation calls.
b. Automatically Collected Data
We collect data such as IP addresses, browser types, and usage patterns via cookies and analytics tools to improve website performance and user experience.
c. Client Data for Diagnostic Services
For clients engaging in the GTM & ROI Diagnostic, we require access to your marketing and sales platform data (e.g., Google Analytics, CRM, ad platforms). This access is strictly for performing the diagnostic and delivering your report.
2. How We Use Your Information
- To Provide Services: Analyze client data to perform the GTM & ROI Diagnostic and generate reports and recommendations.
- To Communicate: Schedule calls, deliver reports, and provide updates regarding the diagnostic.
- To Improve Our Website: Understand usage patterns to optimize user experience.
- Legal Compliance: Use information as required by law.
3. Client Data & Connected Accounts
DATA ACCESS: Clients provide secure, read-only access to relevant data sources. Access is limited to what is necessary to perform the diagnostic.
PURPOSE OF ACCESS: Data is used exclusively to identify inefficiencies, model budget scenarios, and create strategic recommendations.
DATA DELIVERY: Reports may be delivered through our secure client portal or other secure channels as agreed.
DATA HANDLING: All client data is confidential, encrypted in transit and at rest, and used solely for the diagnostic.
YOUR CONTROL: You may revoke access to any data source at any time. Upon completion, termination, or refund of the diagnostic, all client data will be securely deleted within 30 days.
4. Refunds and Data
If a client requests a refund due to dissatisfaction or insufficient actionable insights, any data used during the diagnostic will be securely deleted. A reason may be requested to help us improve the service.
5. Data Sharing & Retention
We do not sell personal or client data. Data may be shared with trusted subprocessors (e.g., cloud hosting providers) solely to operate the service under confidentiality agreements.
- Personal data is retained only as long as necessary to provide services or comply with legal obligations.
- Client diagnostic data is deleted upon completion, termination, or refund of the engagement.
6. Your Rights
Depending on your jurisdiction (e.g., GDPR, CCPA), you have rights to:
- Access and correct personal data
- Request deletion
- Object to certain uses
- Receive data in a machine-readable format
Requests can be submitted via the contact information below.
7. Data Security
We implement administrative, technical, and physical safeguards to protect your data from unauthorized access, disclosure, or destruction.
8. International Transfers
Data may be transferred and stored outside your country. We ensure appropriate safeguards are in place to protect it.
9. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted with the revised date.
10. Contact
Focalytics If you have questions regarding this Privacy Policy or your data, please contact us at the provided contact channels.